Friday, September 17, 2010

Thermodynamics, TANSTAAFL and Online Business

Selling online is a daily job, there is really NO place that you can just "list and forget" without putting in daily work which includes tweeting and blogging and facebooking and getting your BACKLINKS out there on the web to be spidered by search engines so that people searching for what you have to sell can FIND you. It's just how it works. I have also noticed that literally EVERY time I "update my Bonanzle Booth", even if I have not changed a darn thing, I get a sale, so I try to remember to do that at least weekly. It refreshes the feed and makes everything look "new" on the web.

Lots of people on Bonanzle do offer services, both free and for fee, to get your stuff noticed, indexed, spidered, etc. I am currently on hiatus (after I finish these last three orders) until November 1st, but I build Bonzmerchant websites which creates a search engine searchable backlink for EVERY ITEM in your booth (not javascript which search engines can NOT see) doubling your exposure and increasing your "ranking" on the web so your items will show up higher in a web search. Add a blog to that and any item you blog about (and link to) gets triple exposure and if I feed that blog into a bonzmerchant website the same way I do the inventory it then QUADRUPLES the backlinks to those items. Add (tweet) those same items to twitter and that's 5 backlinks to each item and then those tweets added to a bonzmerchant page that is SIX backlinks to those items you have blogged and tweeted and your ranking goes up and up. Greendevil Designs will put up a single feed page (not sure how many items) for you for free. That's still more essential backlinks. Link on a public facebook FAN page and there's even more. THAT is how you get customers.

Everybody and his brother, sister, aunt, cousin and childhood sweetheart is out there on the web competing with you, many selling the exact same or similar items. You have to do the work to make YOUR listings stand out in this crowd.

Bottom line is you get out of it what you put into it, doesn't matter whether you list here or Etsy or whatever, the VENUE isn't the problem. It's like those three laws of thermodynamics (you can transfer energy but you cannot just create it from nothing), or as Robert Heinlein stated "There ain't no such thing as a free lunch" often referred to as TANSTAAFL.

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